Production value is no longer a silver bullet.

The more produced content becomes, the harder it can be to trust

Oct 5 • Dave Heuff

September 2026

We Keep Going Back to Human Editors for Podcast Clips

AI clipping keeps promising to save us time. Once we count the cleanup, a good editor still wins.

Sep 10 • Dave Heuff

Should You Pivot Your Existing YouTube Channel or Start a New One?

Subscriber count matters less than whether the same viewer is interested.

Sep 2 • Dave Heuff

2

August 2026

Your production quality stopped being a competitive advantage

Why the AI content flood is the best thing to happen to your channel

Aug 13 • Dave Heuff

1

Shorts are quietly killing your long-form channel

I gave three different clients the same piece of advice this week, almost word for word.

Aug 4 • Dave Heuff

2

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July 2026

Your viral video might be the worst thing that happened to your channel

Why four solid videos beat one monster hit, every single time.

Jul 17 • Dave Heuff

2

Your AI thumbnails might be killing your CTR

Polish is cheap. Clicks aren't.

Jul 1 • Dave Heuff

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2

June 2026

If 200 channels could've made your video, you already lost

The tutorial trap

Jun 18 • Dave Heuff

5

3

Your comments section is lying to you

A cautionary tale of why you shouldn't trust the smallest segment of your audience.

Jun 10 • Dave Heuff

3

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